Many Apple Stores are located inside shopping malls, but Apple has several stand-alone flagship stores in high-profile locations, such as the one located in Grand Central Terminal in New York City and the Marina Bay Sands in Singapore.
Several multi-level stores feature glass staircases, and some also glass bridges. The New York Times wrote in 2011 that these features were part of then-CEO Steve Jobs’ extensive attention to detail, and Apple received a design patent in 2002 for its glass staircase design. Historically, Apple has partnered with architectural firm Bohlin Cywinski Jackson in designing and creating its original retail stores, and has in recent years partnered with architectural firm Foster + Partners in designing its newer stores, as well as its corporate Apple Park campus.
Apple Flagship Store in Latin America, Mexico City.
Apple has received numerous architectural awards for its store designs,] and its “iconic” glass cube, designed in part by Peter Bohlin,] at Apple’s Fifth Avenue store in New York City, received a separate design patent in 2014.
All Apple Stores feature a Genius Bar, where customers can receive technical advice or set up service and repair for their products. The Genius Bar provides hardware service on products that are not classified vintage or obsolete. However, in most cases the Geniuses will at least attempt to assist customers with older hardware.
In May 2017, Apple launched a new program called Today At Apple. Customers can come in and receive free training from a Creative in more than 60 different sessions. Topics include basic device knowledge, Apple’s professional film, and music editing software, coding for kids, and tools for using Apple products in classroom-based learning.
The largest Genius Bar in the world is located in Amsterdam
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